Kindness matters guide

Kindness should be built into business decisions, government policy, and other official systems in a way that supports everyone’s mental health and also reduces discrimination and inequality. That can start with individual commitments to showing kindness in our words and our actions.

This guide is written to demonstrate the positive effect that helping others can have on your own mental health, including some suggestions that will inspire you.

Take a few minutes, have a read, and think about doing something kind for a friend or a stranger today.

Mark Rowland, CEO of the Mental Health Foundation

Kindness is choosing to do something that helps others or yourself, motivated by genuine warm feelings. 

Kindness, or doing good, often means putting other people’s needs before our own. It could be by giving up our seat on a bus to someone who might need it more, or offering to make a cup of tea for someone at work.

Evidence shows that helping others can also benefit our own mental health and wellbeing. For example, it can reduce stress as well as improve mood, self-esteem and happiness.^1–3

There are so many ways to help others as part of our everyday lives. Good deeds needn’t take much time or cost any money.

Small changes can make a big difference. 

This guide gives you tips on how to bring kindness into your life. 

We will look in more detail at:  

• Volunteering 
• Doing something for a good cause 
• Acts of kindness 

Helping others feels good

Studies have found that acts of kindness are linked to increased feelings of well-being.¹ Helping others can also improve our support networks and encourage us to be more active.⁴ This, in turn, can improve our self-esteem.⁵ There is some evidence to suggest that when we help others, it can promote changes in the brain that are linked with happiness.²

It creates a sense of belonging and reduces isolation

Helping others is thought to be one of the ways that people create, maintain, and strengthen their social connections. 

For example, volunteering and helping others can help us feel a sense of belonging, make new friends, and connect with our communities.^5,6

It helps to keep things in perspective

Many people don’t realise the impact a different perspective can have on their outlook on life.  

There is some evidence that being aware of our own acts of kindness, as well as the things we are grateful for, can increase feelings of happiness, optimism and satisfaction.^7,8   

Doing good may help you to have a more positive outlook about your own circumstances.

It helps to make the world a happier place – one act of kindness can often lead to more!

Acts of kindness can make the world a happier place for everyone. They can boost feelings of confidence, being in control, happiness and optimism.⁸

They may also encourage others to repeat the good deeds they’ve experienced themselves – contributing to a more positive community.⁹

The more you do for others, the more you do for yourself

The benefits of helping others can last long after the act itself, for those who offer kindness, and those who benefit. This, in turn, can improve our self-esteem.⁵

Do something you enjoy

Acts of kindness can be mutually helpful, especially when we reach out to others in ways that feel good to ourselves! If you’re trying to connect with a friend or loved one, why not suggest an activity that you both enjoy – playing a sport you share together, going to the cinema or planning a night in for you both.

You can also share your skills, offering to help someone you know or in the community with technology, recipes, DIY, or crafts. It’s a great way to feel valued, while showing genuinely helpful kindness to someone else!

Keep others in mind

Although acts of kindness for other people can make us feel good, we need to also keep in mind why we’re doing it – which is for their benefit, not ours.   

Part of being kind is considering the feelings of others, so it is very important that your kindness is something which others will find helpful. Kindness is something that needs to benefit both parties.  

See what you can do that others are not doing already. For example, if you want to donate to a foodbank, see what they need before buying things. 

Don’t overdo it

It’s important to make sure we don’t overdo it!     

If we find we are giving too much of ourselves or have gone beyond our means, it’s probably time to take a step back. It’s very easy to give away all of our energy, especially if we are finding things hard ourselves and want to focus on others. Leave enough for you – kindness has to start with yourself.  

We recommend starting small, so we do not become overwhelmed or give more than we are financially able.  

Helping others doesn’t have to cost money or take a lot of time. It could start with calling a friend we haven’t spoken to in a while or donating a small amount of money monthly to a charity close to our heart and within our budget.¹⁰

Volunteering is a great way to help others and research shows that it benefits people of all ages, by increasing feelings of self-esteem, social connection, and well-being.⁵

If you have friends or neighbours who are finding things difficult at the moment, see what you can do to help. 

Here are some ideas about getting involved:

• Volunteer for a local community organisation
• Offer your expertise and support as a mentor for those who are struggling
• Check-in with a neighbour
• See if there’s anything you can do to support your children’s school or nursery – offer to read stories for example
• Involve your friends and neighbours in community projects
• Offer to skill-share with a friend - you could teach guitar, dance or a new recipe
• Call a friend that you haven’t spoken to for a while
• Tell a family member how much you love and appreciate them
• Offer a listening ear to someone who simply wants to talk

To find out more about volunteering opportunities, check out our suggested organisations at the end of this guide.

Getting involved with a cause that is close to your heart can be hugely beneficial for both the cause and your own sense of well-being.^4,10

For example, if you want to help protect the environment, you could get involved in a local tree-planting scheme. You could start by identifying a few local organisations to contact about how they can use volunteers.

There are lots of other ways you can get involved:

• Follow your chosen charity on Facebook, Twitter or Instagram and join in the conversation
• Sign-up to receive your charity’s newsletter and keep up to date with the work they’re doing
• Plan a fundraising event in your local community or at work – you could try our Tea & Talk event, or a challenge event
• Raise money by taking part in a fun active challenge, such as a 5k run or walk in fancy dress, or maybe a themed sports day

Whatever you decide to do, make sure you have fun with it! We have lots of ways to get involved with the Mental Health Foundation.

You can email  [email protected] . You can also follow us on Facebook and Instagram @mentalhealthfoundation and X @mentalhealth.

Acts of kindness have the potential to make the world a happier place.^1,7,8

We want to see a world where kindness is built into business decisions, government policy and official systems. However, we can start by individual commitment to showing kindness in our words and our actions. 

You might want to do something for someone else or take note if you experience an act of kindness.

Not sure where to start? We’ve put together some suggestions to help you out...

At home and in your community

• Call a friend who you haven’t spoken to for a while
• Post a card or letter to someone you've been out of touch with
• Send flowers to a friend, out of the blue
• Find out if a neighbour needs any help with shopping
• Ring someone who is on their own
• Send someone a handwritten thank you note
• Tell your family how much you love and appreciate them
• Help with household chores
• Offer to help an elderly or vulnerable neighbour
• Check on someone you know who is going through a tough time

At work

• Remember to say "hi" to colleagues and ask how they are – whether that’s face-to-face, or virtually if you are working from home
• Offer to support colleagues who may not be familiar with videoconferencing or new software that you have already used
• Set up a coffee or lunch club – with your regular colleagues and with new ones
• Have a conversation with a colleague you don’t normally talk with
• Get to know a new member of staff – it is hard to join a new workplace
• Lend your ear – listen to your colleague who is having a bad day
• Say thank you to a colleague who has helped you
• Praise a colleague for something they have done well

In public places

• Wish a passer-by a good morning or afternoon
• Be a considerate cyclist/driver
• Pick up some rubbish lying around in the street
• Smile and say hello to people you may pass every day, but have never spoken to before

On social media

• Take time to contact people you haven’t seen for a while
• Write something nice or encouraging on a post you appreciate
• Acknowledge and validate someone’s story – if they are having a difficult time you don’t have to have all the answers, sometimes a like or a brief ‘I’m sorry to hear this, is there something I can do?’ is enough to make them feel heard
• Think about what you share – look at the source of the post, and the tone. If it isn’t kind, think twice. If something could upset others and you feel you need to post it, use a trigger or content warning
• Think about your comments and replies. Try not to say nasty things, or pile on where somebody questions another person’s actions

Evidence shows that being kind really does improve your wellbeing¹

While we know that we don't do things for others for what we can get out of it, we also know that the more we do for others, the more they are likely to do for us.¹¹

With this in mind, try to help others once a day for a week and see if it makes a difference in how we feel.

You can take joy in being deliberately kind – whether by recognising the time you have for your kids or partner, speaking more to family or volunteering in your community.

Try to keep track of:

• any volunteering that you’ve done
• support you’ve given to friends and family
• any random acts of kindness that you’ve carried out
• what others have done for you.

Remember to make a note of how they made you feel. You could even keep a diary! Write down three things you are grateful for each day, or simply say these to yourself as the day draws to a close.

Whatever you can manage today is good enough.  If things are hard for you right now, try and find some small things to celebrate each day. Some days getting up and washing your hair is an achievement, and you can celebrate it as such!

Try to tune out the voice of judgement and comparison and tune in to the voice that says you are enough.

Be kind to yourself

• Prioritise some 'me' time, so you can relax and think about how you’re feeling and how your day or week has been so far
• Tune out of  your social media channels for a day, or even a week
• Treat yourself to something. It doesn't have to be a big thing. Remember, good things come in small packages
• Do something you enjoy, like listening to a favourite song or dancing in your kitchen
• Spend some time with nature. It's great for our mental health